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Western Profiles
of Innovative
Agricultural Marketing:

Examples from Direct Farm Marketing and Agri-Tourism Enterprises



This publication is available for downloading and printing in PDF format. Adobe Reader 5 or newer is required to view the files.

Printed copies of Western Profiles are available for purchase through the University of Arizona College of Agriculture and Life Science’s publications system. Please visit http://cals.arizona.edu/pubs/ or write to the following address:

4042 N. Campbell Avenue
Tucson, AZ 85719-1111
Phone: (520) 318-7275
Fax: (520) 795-8508
Toll free: 1-877-763-5315

Complete book (minus the covers) 21.3MB pdf file

Front and back covers 1.8MB pdf file

Individual files of each book chapter in pdf format.

Front matter (title, copyright page, table of contents) plus Preface (116k)
Russell Tronstad

Introduction: Getting Started with Direct Farm Marketing and Agri-Tourism (152k)
Rod Sharp and William Rigg

Creative Growers: Pursuing a “Customer Intimacy” Approach
Larry Lev

Seabreeze Organic Farm: Farming on the Urban Edge
Ramiro Lobo and Etaferahu Takele

Nalo Farms: Servicing High-End Restaurants
Stuart T. Nakamoto

Love Family Farms: Kona Coffee for the Japanese Market
Kent Fleming and Stuart T. Nakamoto

Cattail Creek Farm: Building a Successful Part-Time Farm through Informal
Collaborative Agreements
Larry Lev

Rocky Mountain Beef Cooperative: Marketing “Natural” Beef
Rod Sharp

The Holualoa Kona Coffee Company: Marketing Memorable Experiences and High-Quality Products
Stuart T. Nakamoto and Kent Fleming

Sunfresh Farms: A Project That Quickly Mushroomed into a Large Direct-Marketing Business
Russell Tronstad

English Farm: Krazy Korn Maze
Rod Sharp

Schnepf Farms: The Southwest’s Premier Family Entertainment Farm
Russell Tronstad

Mother Nature’s Farm: Marketing the Farm Experience and Diverse Products
Russell Tronstad

Southridge Farms: Moose Droppings for Sale
Ruby Ward, DeeVon Bailey, and Dean Miner

Mebane Farms: Pastured Poultry
Rod Sharp

Honeyacre Produce Company: Successfully Adapting to Change
Wendy Umberger and Dawn Thilmany

American Pet Diner: Marketing Alfalfa to Pets
William Riggs

Thompson Farms: Do Real Farmers Sell Direct?
Larry Lev

Harward Farms: Sweet Corn
Ruby Ward, DeeVon Bailey, and Dean Miner

Summary: Guiding Principles for Innovative Direct Marketing of Agricultural Products
Wendy Umberger, Larry Lev, and Russell Tronstad


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Last updated January 27, 2004
Document located at http://ag.arizona.edu/arec/wemc/westernprofiles.html