As a child growing up in Karachi, Pakistan, I was always aware of my social status as a minority because people often made judgmental comments about my religious heritage, especially the fact that my parents practiced different faiths (Roman Catholic and Zoroastrian). But, as a teenager who immigrated with my family to Tucson, AZ, it was my ethnicity — Hispanic and Asian — that became socially salient. People were generally curious about my cultural background, and I struggled to answer their common question, “Where are you from?” because my identity was in transition.
Today I am very comfortable stating that I am from Tucson, AZ. I feel a deep sense of connection to both the place and the people, especially The University of Arizona, which has been a psychological home for me even when I lived elsewhere. And having lived and traveled all over the world, I am personally committed to forwarding world peace and interfaith understanding through social interaction. From time to time, I facilitate spiritual explorations for small groups of Tucsonans who are interested in worshipping and breaking bread with different faith communities in town.
Consumer adoption of technology
Effectiveness of work teams
It was my work experience at Procter & Gamble as a product development engineer that led me to pursue graduate studies in organizational behavior and initially inspired my research on enhancing the team performance. My other stream of research — on customer interactions in service delivery — blossomed during a survey methods course in graduate school. My research in both these domains continues to flourish, with each new study that I undertake generating more intriguing questions for me to explore. I am especially energized by the opportunity to collaborate with students on research, which I find to be a very rewarding experience.
Diversity and communication media in work teams
Expectations for conflict in diverse teams
Consumer adoption of digital coupons
Consumer Behavior (RCSC 340)
Consumers, Environment & Sustainable Consumption (RCSC 150 B2)
Introduction to Retailing (RCSC 214)
Senior Capstone — Consulting (RCSC 498)
Please contact Dr. Bhappu if you are unable to locate one of the publications listed below:
Giambatista, Robert C. & Bhappu, Anita D. Diversity’s harvest: Interactions of diversity sources and communication technologies on creative group performance. Organizational Behavior and Human Decision Processes, March 2010.
Zellmer-Bruhn, Mary E., Maloney, Mary M., Bhappu, Anita D., & Salvador, Rommel. When and how do differences matter? An exploration of perceived similarity in teams. Organizational Behavior and Human Decision Processes, November 2008.
Bhappu, Anita D. & Schultze, Ulrike. The role of relational and operational performance in B2B customers’ adoption of self-service technology. Journal of Service Research, May 2006.
Schultze, Ulrike & Bhappu, Anita D. Incorporating self-service technology into co-production designs. International Journal of E-Collaboration, October 2005.