University of ArizonaNorton School of Family and Consumer Sciences

Macy's CEO sees stores borrowing ideas from online

(Reuters) - Imagine a kiosk inside a Macy's Inc store that pulls up customer reviews and lets shoppers pay on the spot, or an electronic concierge in the cosmetics section that can recommend skin care products across brands in the store that can best help with a blemish.

These are some of the ideas inspired by how consumers shop online that the department store chain is either developing or planning to roll out further in its stores in the coming year.

"It's clear to me that the consumer likes shopping online," Macy's Chief Executive Terry Lundgren told Reuters on the sidelines of the Global Retailing Conference in Tucson, Arizona. "I am focused on how do we make them feel as comfortable and ready to buy in our stores as they do online?"

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