University of ArizonaNorton School of Family and Consumer Sciences

Omni-Channel at Macy's: It's About Inventory Too

Much thoughtful discussion about omni-channel retailing rightly addresses modes of interaction — how modern shoppers blend online, in-store, mobile, catalog and call center solutions.

While many retailers focus on making each of these touch points as convenient and consistent as possible, there are also crucial operational considerations in play.

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