University of ArizonaNorton School of Family and Consumer Sciences

Retail’s got what millennials want in a career (they just don’t know it yet)

The rumors are true – many young people just don’t see retail as a viable career. Four out of five young adults aren’t considering or pursuing careers in the retail industry, and this rate is even lower among those holding a college degree. Why is this a problem? As NRF president and CEO, Matthew Shay, mentioned at the Global Retailing Conference last week, “If we don’t start to dispel these types of myths, then we won’t be able to compete for the high-quality talent that we need,” which is vital for our industry to continue to grow.

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