University of ArizonaNorton School of Family and Consumer Sciences

Black Friday: The Longest Shopping Day Of The Year?

Sabrina Helm, Associate Professor of Retailing and Consumer Sciences at the University of Arizona, offers her observations, “As a newcomer to American Thanksgiving Culture, it has never ceased to amuse me that particular days of the calendar have been dedicated to shopping, separated by channel, in a culture where ‘shop till you drop’ is already the norm for many, all year round. I am now waiting for ‘Mobile Midweek’, enabling discounted mobile shopping, probably on Tuesdays or Wednesdays.”

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