University of ArizonaNorton School of Family and Consumer Sciences

As a brick-and-mortar retailer, would you let Amazon handle your checkout system?

But this potential checkout vendor is not just any company; it’s physical store-killer Amazon. “The elephant in the room here is the competition that Amazon represents,” said Anita Bhappu, an associate professor and the program chair of the retailing and consumer sciences program at the University of Arizona. A retailer, she noted, would ask “if partnering with them, with Amazon getting all that data about customers, behavior and store performance” is a good idea.

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