University of ArizonaNorton School of Family and Consumer Sciences

Supermarkets continue to give ground to other channels

The term channel-blurring has taken on almost nostalgic quality these days. It's been many years since it was first identified that consumers were going to a variety of retailers to buy products that once were almost exclusively purchased at one particular type of store, primarily supermarkets. But, quaintness aside, the migration of consumers from one channel to another continues as evidenced by results from a recently published survey of more than 1,200 consumers by King Retail Solutions and the University of Arizona's Terry J. Lundgren Center for Retailing.

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