Even in hard times, 'bling' sales sparkle. How do you sell jewelry in a recession? Make a woman feel like a million bucks - for about fifty bucks. Just ask Whitney Wilkening.
She graduated from the University of Arizona with a degree in retailing and consumer sciences in 2008 and now owns a successful jewelry line in New York, Bling By Wilkening.
She stopped by the campus on Tuesday for a show and scholarship fundraiser. She even sold some sparkly pieces to her professors.
"I use what I learned in classes absolutely every day," she said.
She talked to the Star about her business and giving back: On starting a business from a hobby.