RCSC faculty conduct basic research leading to better understanding of a diverse range of topics affecting consumer and family decision-making. Results from these studies help contribute to new knowledge that can impact academia, business practitioners, and individual consumers. Some RCSC faculty specializes in research on retailing topics involving consumer behavior in the contexts of store patronage, retail services, retail technology, multichannel retailing, financial retail services, and retailing in diverse cultures. Research on retailing topics also extends to retailers’ strategy decisions involving buyer-seller relationships, private branding, foreign market entry, environmental marketing, corporate reputation, and social responsibility. Other faculty conducts research on consumers’ financial decisions including the financial behaviors and decision processes of adolescents.
The outcomes of basic research conducted by RCSC faculty are published in academic journals in the retailing, services, marketing, economics, management, and family and adolescent behavior fields. Selected examples of journals, by field, are as follows:
Retailing and Services: Journal of Retailing, Journal of Service Research, International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Services, Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
Marketing: Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Business Research, Psychology & Marketing, Journal of Relationship Marketing, European Journal of Marketing, Australasian Marketing Journal, Journal of Business and Industrial Marketing, Journal of Marketing Channels, International Business Review, Journal of Public Policy and Marketing
Finance and Economics: Journal of Consumer Affairs, Journal of Money, Credit, and Banking, Journal of Financial Services, Eastern Economic Journal, Journal of Economics and Business, Journal of Economics and Finance, Contemporary Economic Policy
Management: Organizational Behavior and Human Decision Processes, Journal of Applied Psychology, Academy of Management Review, Human Resource Development Quarterly
Family and Adolescent Behavior: Journal of Family and Economic Issues, Youth & Society, Journal of Community Psychology, Journal of Adult Development, Journal of Youth and Adolescence, Journal of Health and Social Behavior, Family Relations, Youth & Society
RCSC faculty engage in Applied Consumer Research Experience (ACRE) projects, which provide RCSC students with the opportunity to work with industry partners and faculty mentors on consumer research aimed at answering business questions with academic rigor. Interested faculty meets with organizational representatives to define the scope and depth of the research question(s) before recruiting students to work on their consulting team. The organization usually provides funding for the ACRE project through gifts in support faculty research.
Examples of ACRE projects include:
- Concept development for new PetSmart products and services
- New display designs for Walmart’s mop and broom section
- Identification of key factors influencing PetSmart store associate retention
- Consumer evaluation of digital coupons linked to Safeway and Fry’s loyalty programs
- Concept development for consumer membership in the Arizona Farm Bureau (CESI Current Project: Consumer Engagement in Agritourism)
What are the faculty areas of expertise?
See a list of our RCSC faculty and their areas of expertise.