In the constant search for new crops that fit the area and fill a niche market, a handful of growers in the desert Southwest are turning their attention to an ancient agricultural product with a promising new future.
With Americans in pursuit of healthier living, there's a growing demand for high-quality olive oil, said Glenn Wright, a University of Arizona researcher with the Yuma Agriculture Center. And it's a crop he thinks would do well here.
“I think there's a big future here, based on what I know so far.”