Enactus: Building a Stronger Community Through Partnership

Tuesday, December 17, 2013

Members of a University of Arizona student club have been partnering with Tucson nonprofits, drawing on entrepreneurship skills and methods to revitalize and strengthen those organizations.

Enactus, formerly known as Students in Free Enterprise, is an international organization devoted to connecting students with business leaders to facilitate projects that can lead to healthier and more prosperous communities.

Supported by the UA Terry J. Lundgren Center for Retailing in the College of Agriculture and Life Sciences, the student-run chapter partners with community organizations to revamp their marketing strategies, helping such organizations to be better equipped to aid the communities they serve, often families in need.

In doing so, the UA student group is applying classroom teachings to help enhance, market and remodel organizations. Ultimately, the club trains both students and organizations to gain the critical skills and knowledge necessary to improve leadership and apply real-world best practices. 

"We focus a lot on new businesses instead of retaining old ones, because once you help people we want them to be set to do it on their own and that is one of our goals," said Allison Raymond, a UA retailing and consumer science senior who serves as the club's public relations and marketing chair. The club has place in Enactus regional and national competitions and, last year, competed in the Enactus United States National Exposition.

Enactus has been working with TMM Family Service, Inc., previously known as Tucson Metropolitan Ministry, which serves at-risk children, families and seniors. The UA team has been helping the organization enhance its ReStore Outlet, which sells home appliances and furniture. All proceeds from the ReStore are used to support TMM's services.

Read the rest of this December 12, 2013 UANews artcile at the link below

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