This project’s purpose is to communicate the perceptions, both positive and negative, of the trainer, veterinarians and jockey’s that have been working day in and day out with synthetic surfaces. The goal of the data collection and analysis is to evoke more investigation into the actual issues, both direct and indirect of this synthetic surface phenomenon.
This research portrays the changes that have occurred in racino legislation in the United States between 2004-2006. Topics covered within this report include evaluations of states with newly passed racino legislation, newly proposed racino legislation, expansion of existing racino legislation, and Instant Racing®.
How trainers of racehorses can manage their human capital in order to increase productivity and heighten barn morale; examines survey data from grooms at Santa Anita Park and Saratoga Race Course.
This report analyzes the comfort level of the racing fan while at the track. A look at the racing experience: Do your customers prefer a non-smoking section? What do they think of the environment? Are they comfortable using the self-serve machines and/or tellers?
A look at current information regarding Harness Tracks of America (HTA) and Thoroughbred Racing Associations (TRA) player reward programs. This study examines which tracks have player reward programs, the type of technology being used, who is getting rewarded, and for what are they getting rewarded. In addition, there is a brief look at successful programs in other industries.
This study provides an inside look at account wagering patrons, their behaviors, and their experiences. The project includes results from a survey of 531 participants, correlations, and a compilation of industry offerings and amenities.
This study examines pari-mutuel handle statistics, on-track attendance, and demographic information. In addition the project seeks to identify alternative means of generating additional revenue for the industry. These revenue streams include advertising opportunities, sponsorship deals for racetracks, sponsorship deals for drivers and trainers, operation of racinos, and increased account wagering.
For any racetrack, the past performance program is the ultimate marketing tool. The strategy of the program director of a racetrack, no matter the breed, strives to offer the most attractive product using tools such as format, content, quality, and quantity. The challenge now is to research, survey, and analyze the programs to study the various schemes that attract customers.
2004 Racino Legislation Update - In recent times, many states have been pursuing the expansion of gambling through the approval and implementation of racinos. This Race Track Industry Program study analyzes approved racino legislation, as well as other key 2004 racino developments.
Player rewards program survey, which includes: budgeting, funding, player rewards systems, and player tracking.
Development of a sound business model for an industry-funded second career and placement program for retired racehorses.
Exceller Fund - Alternatives to slaughter of racehorses after their racing careers has received increasing momentum. Exceller Fund, raises money to purchase and care for ex-racehorses that would otherwise be sent to slaughter. The project is a SWOT analysis and initial recommendations for the Exceller Fund.
The report examines what has been the impact of the “racinos” on the racing product? The RTIP study looks at the effect on field size, quality of racing, breeding/sales and other vital racing statistics. A statistical model examined the difference in the data trends between all racino states and all non-racino states in the study. In addition the trends of the breeding and racing data was examined within each individual market (the racino states and the surrounding competing racing states.)
This report provides some benchmarks within various departments of tracks based on the amount of handle the track receives. The issue of outsourcing and contract labor within the industry was also assessed. Findings are presented using both charts and data tables.
A detailed report of track promotions for 1999
This is a survey of Harness and Thoroughbred Racing Marketing Departments.