The future of retail will be won or lost in 'digical'

Disrupt to survive.

That was one of the shared underlying themes at the 2015 Global Retailing Conference at University of Arizona’s Terry J. Lundgren School of Retailing on April 24-25 in Tucson.

The state of retail is essentially Darwinian. Virtually every retailer has experienced severe disruption by pure-play on line competitors.

As a result many retailers have heavily invested in digital marketing efforts and e-commerce platforms, and perhaps even adopted an “omnichannel” strategy—a retail buzzword meaning seamless customer experience from handheld, to tablet, to store and back.

However, not only to exist, but, to profit from capitalizing on the evolution of retail, as well as massive demographic shifts, one needs more: more technology investment, more data, more consumer connection.

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Institutes and Centers

The University of Arizona