University of ArizonaNorton School of Family and Consumer Sciences

UA Grad Finds Niche in Jewelry

Even in hard times, 'bling' sales sparkle. How do you sell jewelry in a recession? Make a woman feel like a million bucks - for about fifty bucks. Just ask Whitney Wilkening.

She graduated from the University of Arizona with a degree in retailing and consumer sciences in 2008 and now owns a successful jewelry line in New York, Bling By Wilkening.

She stopped by the campus on Tuesday for a show and scholarship fundraiser. She even sold some sparkly pieces to her professors.

"I use what I learned in classes absolutely every day," she said.

She talked to the Star about her business and giving back: On starting a business from a hobby.


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