University of ArizonaNorton School of Family and Consumer Sciences

UA Team Leads Nationwide Survey of Coupon Usage

Research findings from a nationwide study led by a UA John & Doris Norton School of Family and Consumer Sciences team is challenging assumptions about coupon users.

Established assumptions about regular coupon users are that they tend to be women of color with large families who fall into lower socioeconomic brackets, said University of Arizona researcher Anita Bhappu.

But findings from a series of investigations on coupon usage Bhappu and her team have led could serve to undermine those assumptions. 

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Read more about Dr. Anita Bhappu at

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