Jennifer Yamnitz has been named executive director of branding and marketing for the University of Arizona College of Agriculture and Life Sciences, effective Sept. 12.
Yamnitz brings to CALS more than 15 years of marketing and communications experience in the nonprofit, government and private sectors. She spent the last two years at the UA College of Social and Behavioral Sciences. There she oversaw the development of printed and digital marketing pieces as well as public relations efforts to deepen college brand awareness and spur enrollment growth. She also worked with the college’s schools, departments and centers to promote faculty research and a diverse suite of undergraduate and graduate degree programs. Working closely with University Relations, she helped ensure that college marketing materials supported the university’s strategic vision.
“We are delighted to have someone of Jennifer’s caliber to build the marketing, communications and branding strategies for CALS,” said Michael Staten, Bart Cardon associate dean for career center and academic services. “These strategies will be critical for driving enrollment and development growth, and other revenue-based goals in the college.”
Yamnitz holds a B.A. in English from the University of Colorado, Boulder.
She began her career as a communications coordinator for the Denver Metro Chamber of Commerce and then for the Town of Mountain Village in southwest Colorado. She served as creative director at Visit Tucson, where she managed the creative team and worked with executive staff on strategic development of marketing initiatives. She also ran a freelance design company before joining the university in 2014.
With experience in both public relations and graphic design, Yamnitz takes a holistic approach to marketing projects to ensure copy and design work together to create strong, clear messaging. During her time at Visit Tucson, she won seven Addy Awards for design and illustration work, including three gold Addy Awards.
“Jennifer is a proven marketing and communications strategist,” said Tony Proudfoot, UA associate vice president, marketing and brand management. “She brings to CALS the full complement of skills needed to help the college achieve ambitious goals. She is unflappable in the face of big goals, eager to make a contribution, and highly collaborative. I’m confident that the faculty and staff will find her as valuable partner as I have.”
An active volunteer in the local advertising and design community, Yamnitz is a director on the AIGA Arizona board of directors and she served on the Addy event committee for the Tucson chapter of the American Advertising Federation in 2009, 2010 and 2011. She has also provided pro bono design services for Big Brothers Big Sisters of Tucson and has volunteered for Arts Express.
Yamnitz started her career in editorial writing and continues to use storytelling techniques to draw readers into the marketing materials she creates. Her work covers a wide variety of promotional outlets including website content, advertorial copy, brochures, advertising and direct mail.