Naming Seed Gift Phase activities and milestones included:

•  2005 Telephone Outreach Telethon . The Telephone Outreach Program conducted a teaser, introducing the campaign.

•  Launch of Campaign Cornerstones Website. The website updates visitors on campaign and building news, events, and progress. Donations of $10K+ are recognized with individual web page articles.

•  Continuation and Expansion of Public Campaign . After the campaign was announced at the 2004 Homecoming event, efforts at building excitement and reaching prospects were ramped up via mass mailing of brochures inviting recipients to "Be a Cornerstone," fall telethon with detailed information about the building and campaign offered to prospects, and new website material.

•  Regional Alumni Events . Dr. Shim and her team visited alumni in Phoenix , New York , Chicago , Los Angeles , San Diego , Indianapolis , and other areas where a number of alumni live.

•  Campaign Executive Committee Business Meeting . The second annual meeting was held, with committee reports and updates, providing a forum to exchange ideas and tap committee members' contacts and expertise.

•  Launch of Legacy Leaders Campaign . This campaign is targeted to current students and alumni, current and former faculty and staff, and families. Fourteen leaders from the school's past (marking different eras that appeal to different alumni constituencies) were selected and their names were paired with appropriate naming opportunities within the building, such as the David C. Rowe Research Control Room, honoring one of the school's premiere researchers, now deceased. Prospects have been invited to contribute toward specific facilities in recognition of former professors who touched their lives. Alumni and friends received a direct mailing, with 10% responding with gifts versus a more typical 1-2% direct mail response rate. Beyond the initial excellent response, this campaign has paved the way to new relationships and opportunities. For example, an alumna with the capacity to make a $250-500K gift who had previously turned down a half dozen requests to meet was inspired by fond memories of one of her professors and decided to attend Homecoming 2005. She has since visited the school again and we now have a proposal before her to support the building. And among the donors who have already pledged small gifts, we have identified at least 10 prospects for making gifts of $100K or more, as well as bequests, over the next 10 years. Additionally, current faculty members have expressed the desire to someday be Legacy Leaders. The program will continue with new generations of faculty and alumni.

•  Homecoming 2005 . An award luncheon was held, with a focus on honoring legacy leaders, many of whom attended (or in several cases family members of those no longer living). The building plans were unveiled publicly for the first time. Homecoming events have attracted more attendees each year with the launch of the campaign (pre-2004, 50-60 attendees; 2004, 130 attendees; 2005, 160 attendees).