University of ArizonaNorton School of Family and Consumer Sciences

Retailing & Consumer Sciences

Retailing and Consumer Sciences (RCSC) is an Academic Program of the John and Doris Norton School of Family and Consumer Sciences. Our mission is to provide world-class education on the business of retailing by integrating excellent instruction with cutting-edge research on consumer behavior and retail management. We aspire to be the program of choice globally among the few institutions that offer a degree focused exclusively on the study of consumers and the business of retailing.

Family Studies & Human Development

The mission of the Academic Program of Family Studies and Human Development is to provide excellence in research, teaching, and outreach that strengthens families and human development across the lifespan. Our vision is to become the premier program in Family Studies and Human Development through timely and diverse scholarship.

Strengthening families, communitites, and the marketplace...

Norton School Director Has Passion for Sustainable Fashion

"What I would say to consumers is to figure out how much you spend a year on clothing and instead of buying 150 pieces for that money, invest the same amount in a few good pieces that last over time," says Norton School Director Dr. Jana Hawley.

Read More

Dear Valentine: Your Guide to Healthy Sacrifice

A series of studies conducted by Norton School Associate Professor Dr. Melissa Curran focuses on the nature of sacrifice in couples' relationships, offering practical ways to approach sacrificing for each other.

Read More

Study Looks at LGBT Allies in College Sports

Norton School Assistant Professor Russ Toomey has developed a scale to measure college athletes' engagement in LGBT ally behaviors. "It also will allow us to understand from more than just the LGBT players' perspective what's going on in the sports environment," said Toomey.

Read More

Can Learning How to Coupon Save Me Money?

 “Today, shoppers — particularly millennials — are much less willing to put in the kind of work that traditional coupon-clipping entails,” said Anita Bhappu, Norton School Associate Professor of Retailing and Consumer Sciences.

Read More

Institutes & Centers


Tel: Main Office 520.621.1075 Norton School Student Services 520.621.1295
Mailing Address: 650 N. Park Ave Tucson, Arizona 85721-0078 (Map to McClelland Park)
Site Map  Email:  

Twitter Facebook You Tube Linked In Give to the Norton School