University of ArizonaNorton School of Family and Consumer Sciences

Richard H. Serlin

Adjunct Professor
Retailing and Consumer Sciences
650 N Park Ave
Tucson, Arizona 85721-0078
(520) 395-0875

I have always had a wide range of interests: business, mathematics, politics, sociology and more. An interest in business and mathematics drew me to finance, and today's epidemic of financial distress drew me to personal finance, as this is an area where one can have a great positive impact in both research and teaching. Also, it's an area that's very broad and interdisciplinary, fitting my wide range of interests and my desire to understand the bigger picture.

Areas of expertise: 
  • Personal Finance
  • Investments
  • Corporate Finance
  • General Business
  • Entrepreneurship
  • Econometrics
Research Focus: 

I am a rare generalist in today's greatly specialized academic world, and this wide-angle focus is necessary to give good personal finance advice, as the area is so broad and interrelational. Thus, I research and study advanced mathematical finance, corporate finance, behavioral finance, general business, careers, economics (both macro and micro), psychology, sociology and more.

One piece I'm proud of is a letter published in The Economists' Voice in 2006, a journal edited by a Nobel Prize-winning economist. This letter stated an important reason for the existence of significant market inefficiency that I had not seen explicitly in the literature. The insight is especially significant in light of the financial crisis of 2008.

Current Projects: 


Subjects Taught: 

Personal Finance

Select Publications: 

Please contact Dr. Richard Serlin if you are unable to locate one of the publications listed below.

Serlin, R. (2008). Letter: Magin Begs Liberals to Think Twice about Social Security Privatization—I Say, "Think Thrice". The Economists' Voice 5.1.

Serlin, R. (2006). Letter: Informed Investors Have Limited Ability to Push Prices to Efficiency. The Economists' Voice 3.8.

Tel: Main Office 520.621.1075 Norton School Student Services 520.621.1295
Mailing Address: 650 N. Park Ave Tucson, Arizona 85721-0078 (Map to McClelland Park)
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