U of A Study: Rich People Use Coupons More Than Poor

TUCSON - Coupons can save you a bunch of money at the grocery store, but is it worth all that time clipping and saving coupons?

The majority of people surveyed in a University of Arizona study believe it is worth it, but it appears the ones using the coupons may not be the ones who need the savings.

Saving money at the grocery can be like a sport for many people. In fact, 88 percent of the people polled say they use coupons regularly.

The majority of the people we talked to claimed they rarely use coupons because they are too much trouble. But they are in the minority.

The study contradicted some longstanding popular beliefs. It found that wealthier shoppers tend to use coupons more often than shoppers who may not be as well off.

Read more of the article at http://www.myfoxphoenix.com/dpp/news/consumers/u-of-a-study-rich-people-use-coupons-more-than-poor-12-7-2011

Read more about Anita Bhappu at http://cals.arizona.edu/fcs/faculty/anita_bhappu

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