Into the Minds of Millennials

A panel of 19 freshmen honors students participated in a Q&A session on how they think as part of the millennial generation.

By the year 2025, 75 percent of the global workforce will be millennials, who by definition are people born between 1980 and 2004.

In a presentation to members of the UA's University Relations team last week, Anita Bhappu, associate professor of family and consumer sciences in the John and Doris Norton School of Family and Consumer Sciences, discussed how to engage millennials from a marketing or communications standpoint, based on their consumer behavior and attitudes.

During the second half of the presentation, a panel of 19 students from a freshman honors class taught by Bhappu answered questions from the audience about how they think and behave as part of the millennial generation, which now represents roughly one-third of the U.S. population.

Based on the presentation, here are six things you may want to note about millennials and the way they think.

1. They value education.

Millennials invest heavily in education. Forty-seven percent have a postsecondary degree and think it's important to go to college in order to get a good job, Bhappu said.

Students on the panel said they will base their opinion of how successful they were in college on how well they do in getting a job after graduation and if they were prepared properly for the competitive job market.

Although millennials find education important, they are coming away from it with a lot of debt, Bhappu noted, which leads to the next point.


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